Privacy Policy | HSM Transportation

Last updated: December 5, 2024

Introduction

This Website Privacy Policy (this “Policy”) is provided for this Website stated below by Hickory Springs Manufacturing Company and its subsidiaries (“Company” or “We“). We respect your privacy and are committed to protecting it through our compliance with this Policy.

This Policy describes the types of information we may collect from you or that you may provide when you visit the website https://www.hsmtransportation.com/ (this “Website“) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Policy applies to information we collect:

On this Website.
In email, text, and other electronic messages between you and this Website.
Through mobile and desktop applications you download from this Website or are accessible for download from this Website, which provide dedicated non-browser-based interaction between you and this Website.

It does not apply to information collected by:

Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through this Website.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using this Website, you agree to this Policy. If you do not agree with our policies and practices, you may not use this Website. This Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

Table of Contents

Children Under the Age of 18

This Website is not intended for children under 18 years of age. No one under age 18 may provide any information, personal or otherwise, to or on this Website. We do not knowingly collect Personal Information from anyone under the age of 18, including children under the age 13 or 16. If you are under 18, do not use or provide any information on this Website or through any of its features or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Information from an individual under the age of 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about an individual under the age of 18, such as a child under 13 or 16, please contact us using the information in the Contact Us section below.

Residents of certain states who are under 13, 16, or 18 years of age may have additional rights regarding the collection and sale of their Personal Information. Please see Your Jurisdictional Privacy Rights for more information.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of this Website, including “Personal Information” or “Non-identifying Information.” “Personal Information” is information that identifies (whether directly or indirectly) a particular individual, such as the individual’s name, postal address, email address, and telephone number. When anonymous information is directly or indirectly associated with personal information, we treat the resulting information as personal information. “Non-identifying Information” is information that does not directly or indirectly identify, and cannot reasonably be used to identify, an individual.

We use Personal Information and Non-identifying Information to create “Aggregated Information,” which is information about groups or categories of data subjects or individuals, which does not identify and cannot reasonably be used to identify an individual. We do not treat Aggregated Information as Personal Information.

We collect this information:

Directly from you when you provide it to us;
From cookies on this Website;
Automatically as you navigate through the site (information collected automatically includes usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies);
From third parties, for example, our business partners, with your consent; and/or
From advertising networks, social networks, internet service providers, data analytics providers, and government entities.

Information You Provide to Us

The information we collect on or through this Website includes:

Information that you provide by filling in forms on this Website, including when you subscribe to a newsletter or contact us.
Records and copies of your correspondence (including email addresses), if you contact us.
Your responses to surveys that we might ask you to complete for research purposes.
Your search queries on this Website.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with this Website, we use Google Analytics and Google Ads to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to this Website, including traffic data, approximate location data, logs, and other communication data and the resources that you access and use on this Website.
Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include statistical data that may be associated with your Personal Information. It helps us to improve this Website and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize this Website according to your individual interests.
Speed up your searches.
Recognize you when you return to this Website.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of this Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to this Website. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information. For more information about cookies in general and as used on this Website, see Cookie Notice (Online Tracking Technologies).
Web Beacons. Pages of this Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on this Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. We do not control these third parties or any tracking technologies they may use. For more information about these third parties, please see Cookie Notice (Online Tracking Technologies). For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

Categories of Personal Information Collected

In the twelve (12) months prior to the “last updated” date of this Policy, we have collected the following categories of Personal Information:

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Information:

To present this Website and its contents to you.
To provide you with information, products, or services that you request from us.
To fulfill any other purpose for which you provide it.
To provide you with notices about your account and/or subscription, including expiration and renewal notices.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To notify you about changes to this Website or any products or services we offer or provide through it.
To allow you to participate in interactive features on this Website.
To comply with legal and regulatory obligations.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

We also use your information to contact you about goods and services that may be of interest to you. For more information about your choices regarding how we use this information, please see Choices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your Personal Information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

We do not collect or process your Sensitive Personal Information for the purpose of inferring characteristics about you.

The table below explains what we may use (process) your Personal Information for and our reasons for doing so:

Disclosure of Your Information

We do not sell, trade, rent, or share your Personal Information in exchange for money. We will only share your Personal Information with third parties as outlined in this Policy, with your consent, or as otherwise permitted by law. We may share Aggregated Information, Non-identifying Information, and other information that does not identify any individual with our business partners, trusted affiliates, service providers, and advertisers for the purposes outlined in this Policy, without restriction.

Some privacy laws define the sale of data to include sharing Personal Information for a business purpose. We may sell or share your Personal Information with a third party for a business purpose, but when we do so, we enter into contracts requiring those third parties to keep your Personal Information confidential and to use your Personal Information only for the permitted purpose.

We may disclose, share, or sell the Personal Information that we collect or you provide as described in this Policy:

To our subsidiaries and affiliates.
To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Company about this Website users is among the assets transferred.
To third parties to market their products or services to you if you have consented to or not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your Personal Information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our <<Terms of Use>> and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Categories of Information Sold or Shared

In the twelve (12) months prior to the “last updated” date of this Policy, we have not sold or shared Personal Information to third parties.

Categories of Information Disclosed for a Business Purpose

In the twelve (12) months prior to the “last updated” date of this Policy, we have disclosed the following categories of Personal Information for business purposes to the following categories of third parties:

Choices About How We Use and Disclose Your Information

You have the ability to exercise certain controls and choices regarding our collection, use and sharing of your Personal Information. In accordance with the laws that may apply to you, your controls and choices may include:

The Right to Know/Right To Access: You have the right to know what Personal Information we collect about you. Upon receipt of your request, and confirmation of your identity, we will disclose to you:

the categories and specific pieces of Personal Information that we have collected about you in the past 12 months;
the sources from which we have collected that information;
our business or commercial purpose for collecting such information;
the categories and specific pieces of Personal Information that we have disclosed to third parties for a business purpose during the past twelve months;
the categories and specific pieces of Personal Information that we have sold to third parties during the past twelve months; and
the third parties to whom we have disclosed or sold such Personal Information.

In most cases, you may request this information up to two times each year.

The Right to Data Portability: You have the right to request a copy of the Personal Information we have about you. We will provide it in a format of our choosing that you can reasonably transfer to a third party.

The Right to Correct/Right to Rectification: You have the right to request that we correct any inaccurate Personal Information that we may maintain about you, subject to applicable legal exceptions.

The Right to Delete/Right to Erasure: You have the right to request that we delete your Personal Information, subject to applicable legal exceptions. If you submit this request, we will review it and attempt to confirm your identity. Once we confirm your identity, and assuming no exception applies that requires or allows us to retain your Personal Information, we will delete it and direct our service providers to do the same.

We may deny your deletion request in certain instances, including if, for example, retaining the Personal Information is necessary for us or our service provider(s) to:

Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
Comply with any international, national, federal, state, or local laws, rules or regulations, applicable to us or to your Personal Information.
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation or other lawful uses.

Right to Opt-Out of Promotional Offers: If you do not wish to have your email address or other contact information used by the Company to promote our products or services, you can opt-out of non-essential email or text communication by contacting us as provided in Contact Information. If we have sent you a promotional email or text, you may send us a return email or text asking to be omitted from future email distributions. Please note that your election not to receive promotional and marketing correspondence from us will not (a) preclude us from corresponding with you, by email, text or otherwise regarding your existing or past relationship with us, nor (b) preclude us, including our employees, contractors, agents and other representatives, from accessing and viewing your Personal Information while maintaining and improving this Website.

Right to Opt Out of Targeted Advertising and Profiling: You have the right to opt-out of targeted advertising. While the Company itself does not engage in profiling, third-party services we use, such as Google Ads, may utilize profiling to deliver personalized ads. You may opt of out receiving personalized ads from Google by using Google’s Ad Settings, available at https://adssettings.google.com/anonymous?hl=en.

Right to Opt Out of Sale or Sharing of Personal Information: You have the right to “opt out” of the “sale” or “sharing” of your Personal Information to or with “third parties” (as those terms are defined by applicable law). There may be situations where we cannot fulfill your requests if you opt-out of such sharing, and we will notify you if this applies.

You may also use an authorized agent to submit a request to opt out on your behalf if you provide the authorized agent signed written permission to do so.

To opt-out of the sale or sharing of your Personal Information, you or your authorized representative can click on the following link

Do Not Sell or Share My Personal Information

You may also submit a request to us as provided in Exercising Your Rights. Also, you may enable, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control. However, please note that the Website does not process opt-out preference signals.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Information sales. However, you may change your mind and opt back in to Personal Information sales by contacting us as provided in Contact Information. You do not need to create an account with us to exercise your opt-out rights. We will use Personal Information provided in an opt-out request only to review and comply with the request.

In addition, you have other mechanisms to control your information, including:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. For more information, see Cookie Notice (Online Tracking Technologies).
Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your Personal Information with unaffiliated or non-agent third parties for promotional purposes, you can also always opt-out by sending us an email with your request the email address provided in the Contact Information section.
Promotional Offers from the Company. If you do not wish to have your email address or contact information used by the Company to promote our own or third parties’ products or services, you can opt-out at any time by sending us an email stating your request to the email address provided in the Contact Information section. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by sending us an email stating your request to the email address provided in the Contact Information section.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website at https://optout.networkadvertising.org/?c=1.

Accessing and Correcting Your Information

You may also send us an email using the address provided in the Contact Information section to request access to, correct, or delete any Personal Information that you have provided to us. In some instances, we cannot delete your Personal Information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Residents of certain states may have additional Personal Information rights and choices. Please see Your Jurisdictional Privacy Rights below for more information.

Cookie Notice (Online Tracking Technologies)

We use cookies, pixel tags, local storage, and other technologies to automatically collect information through this Website. These technologies allow us to understand who has interacted with us and also help us to operate this Website and provide our services more efficiently.

Cookies are small data files created by web browsers and downloaded onto your computer or other device when you access a website. Cookies help make your browsing experience with this Website more personal. Different cookies serve different purposes, such as recognizing your devices, storing information about your preferences, identifying the geographic area of a user, tracking browsing habits and preferences, recalling information entered on forms, login pages, or other features of this Website. This helps us understand how this Website is being used and is used to generally improve your browsing experience on this Website.

A pixel tag (also known as a web beacon) is a piece of code embedded on this Website that collects information, including Personal Information, about users’ engagement on the site. The use of a pixel allows us to record, for example, that a user has visited a particular web page.

Types of Cookies

First Party Cookies. These cookies are those that may be managed by our Company and originate from this Website.

Third Party Cookies. These cookies originate with service providers or business partners providing services on or through this Website, and can be used by these third parties to recognize your device when it visits other websites. Third Party Cookies may also be used for other purposes, such as analytics, advertising, and social media features.

Session Cookies. These cookies expire once you close your web browser.

Persistent Cookies. These cookies stay on your computer or mobile device until you delete them.

Strictly Necessary Cookies. These cookies are necessary for this Website to function. Strictly necessary cookies are typically set in response to actions or services that you request, such as setting your privacy preferences, logging in, or filling out a form. Strictly necessary cookies can also be used to manage sessions on load-balanced servers or to ensure user requests are routed consistently to the correct server. You can set your browser to block these cookies or to alert you about these cookies, but some parts of this Website will not work if you select such settings.

Analytics/Performance Cookies. These cookies count visits and traffic sources so the performance of this Website can be measured and improved, including determining whether a user is new or returning, distinguishing users from one another, and calculating new and returning visitor statistics. These cookies help us to know which pages are the most and least popular on this Website and to see how visitors move around this Website. For example, we use Google Analytics to help us understand how frequently the same people revisit this Website, how this Website is found (from advertising or referring websites), and which pages are most frequently viewed. All information collected through these performance cookies is aggregated and anonymous. This information is combined with data from a large number of other users to create an overall picture of Website use, and is not identified individually or personally and is not linked to any other information we store about you.

Functional Cookies. Functional cookies are small pieces of code that are stored on a device or browser to help websites remember user preferences and provide additional functionality. They can be first-party or third-party, persistent or session-based, and are generally considered “strictly necessary” cookies that don’t require consent. Functional cookies are anonymous and do not track browsing activity across other websites. An excellent example of a functional cookie is a cookie that remembers user location, chosen language, or other settings to provide a personalized user experience on a website. Other examples of functional cookies include chat services and user preferences.

Marketing/Advertising Cookies. Tracking/Marketing/Advertising cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and usually originate with third-parties. You can opt-out of many of these cookies by updating your preferences on www.aboutads.info.

Social Media Cookies. Social media cookies are stored on your computer browser to help you log into your social media accounts faster. Social media companies may recognize you and collect Personal Information about your visit to this Website, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.

What Cookies Do We Use?

This Website uses both First Party and Third-Party cookies that may be categorized as Strictly Necessary, Functional, Marketing/Advertising, and Analytics/ Performance.

Why Do We Use Cookies?

We use cookies to learn how you interact with this Website and to improve your experience and provide you additional functionality on this Website. We also use pixels for the same purposes.

How Do Third Parties Use Cookies on This Website?

This Website utilizes the WordPress platform. We also partner with Google Analytics and Google Ads to capture how you use and interact with this Website to improve and market our products and services. In addition, we may offer links to and features concerning certain social media websites such as www.facebook.com, www.youtube.com, and www.linkedin.com.

These third parties may use cookies, alone or in connection with web beacons and other technologies, to collect information about you when you use this Website. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content. In most instances, we do not or cannot control these third-party technologies, or other targeted content, or how they may be used.

For more information about how these third parties may collect and use your data, please refer to their privacy policies:

WordPress: https://wordpress.org/about/privacy/.
Google: https://policies.google.com/technologies/partner-sites.
Facebook/Meta: https://www.facebook.com/privacy/policy/.
YouTube: https://policies.google.com/privacy?hl=en-US.
LinkedIn: https://www.linkedin.com/legal/privacy-policy.

If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. This Policy does not cover the use of cookies by any third parties, and these third parties’ use of your Personal Information and such technologies is governed by their own privacy policies.

How Can You Control Cookies?

You can set your browser to reject cookies, or you can manually delete individual or all of the cookies on your computer by following your browser’s help file directions. However, if your browser is set to reject cookies or you manually delete cookies, this may alter your access and use of some of the pages and features on this Website.

Users can visit the Google Analytics Opt-out Browser Add-on Download Page at https://tools.google.com/dlpage/gaoptout for information on how to opt-out of Google Analytics.

You may also reject or block all or specific types of cookies from this Website by setting your preferences. You can change those preferences at any time. You may also visit https://allaboutcookies.org/ or https://www.aboutcookies.org/ for details on how to delete, reject, or block cookies and for further information on cookies generally.

Some web browsers may transmit “do-not-track” signals to Website with which the user communicates. These are different from Global Privacy Controls. This Website does not monitor or identify “do not track signals,” and such signals will not impact the operation of this Website.

You may have additional rights regarding your Personal Information based on the state in which you reside. Please see the following section for more information.

Your Jurisdictional Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their Personal Information.

California

California residents have the following rights:

Right to Access: You have the right to request, up to two times each year, access to categories and specific pieces of Personal Information about you that we collect, use, disclose, sell, and share.

Right to Delete: You have the right to request that we delete Personal Information that we collect from you, subject to applicable legal exceptions.

Right to Correct: You have the right to request that we correct inaccurate Personal Information that we maintain about you, subject to applicable legal exceptions.

Right to Opt Out of Sale or Sharing of Personal Information: You have the right to “opt out” of the “sale” or “sharing” of your “Personal Information” to or with “third parties” (as those terms are defined by applicable law).

Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to direct that we limit the use of your Sensitive Personal Information to uses that are necessary for us to perform the services or provide the goods you request from us or necessary for our business purposes.

Right of No Discrimination or Retaliation: You have the right not to be discriminated or retaliated against based on your exercise of your consumer rights.

For information on these rights, see Choices About How We Use and Disclose Your Information. For more information on how to exercise these rights, see Exercising Your Rights. For more information on how to appeal a decision regarding a consumer rights request, see Appeal Process.

California’s Required Mandatory Disclosures

See Information We Collect About You and How We Collect It, How We Use Your Information, and Disclosure of Your Information for our mandatory disclosures.

Shine the Light Act

We may share visitors’ Personal Information with third parties for those parties’ direct marketing use. If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your Personal Information by Company to third parties for the third parties’ direct marketing purposes. We are dedicated to treating your Personal Information with care and respect.

See Contact Information for information on how to contact us regarding questions about our privacy practices.

Other States

Colorado, Connecticut, Delaware (effective January 1, 2025), Florida, Indiana (effective January 1, 2026), Iowa (effective January 1, 2025), Kentucky (effective January 1, 2026), Maryland (effective October 1, 2025), Minnesota (effective October 1, 2025), Montana, Nebraska (effective January 1, 2025), New Hampshire (effective January 1, 2025), New Jersey (effective January 15, 2025), Oregon, Tennessee (effective July 1, 2025), Texas, Utah, and Virginia provide (now or in the future) their state residents with the following rights:

Right to Access: You have the right to confirm whether we are processing your personal data and to access your personal data.

Right to Delete: You have the right to request that we delete Personal Information you provided or that was collected about you, subject to applicable legal exceptions.

Right to Correct: You have the right to correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the Processing. Residents of Iowa and Utah do not have this right.

Right to Data Portability: You have the right to obtain a copy of the personal data that you provided to us. Delaware and Maryland residents have the additional right to obtain a list of the categories of third parties to which we have disclosed your personal data. For Maryland residents, if we do not maintain such a list specific to you, we may provide you with a list of the categories of third parties to which we have disclosed any consumer’s Personal Information. Minnesota residents have the additional right to obtain a list of the specific third parties to which we have disclosed your Personal Information or, if we do not maintain such information in a format specific to you, a list of specific third parties to whom we have disclosed any consumers’ Personal Information. Oregon residents have the additional right to obtain a list of specific third parties to which we have disclosed your Personal Information or, at our option, a list of specific third parties to which we have disclosed any Personal Information.

Right to Opt Out of Sale or Sharing of Personal Information: You have the right to opt-out of the sale of your personal data (as defined under applicable state law). Except for residents of Iowa, you have the right to “opt out” of targeted advertising (as defined under applicable state law). Except for residents of Iowa and Utah, you have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

Additionally, Florida residents have the rights to:

opt-out of sensitive data (including precise geolocation data) collection or processing;
opt out of the collection of personal data collected through the operation of a voice recognition or facial recognition feature; and
avoid unauthorized, passive surveillance by a device that has a voice recognition feature, a facial recognition feature, a video recording feature, an audio recording feature, or any other electronic, visual, thermal, or olfactory feature that collects data.

The exact scope of these rights may vary by state. For information on these rights, see Choices About How We Use and Disclose Your Information. For more information on how to exercise these rights, see Exercising Your Rights. For more information on how to appeal a decision regarding a consumer rights request, see Appeal Process.

Virginia’s Required Mandatory Disclosures

See Information We Collect About You and How We Collect It, How We Use Your Information, and Disclosure of Your Information for our mandatory disclosures.

Nevada

Nevada provides its residents with a limited right to opt-out of certain Personal Information sales. Residents who wish to exercise this sale opt-out rights may do so as provided for in the Exercising Your Rights section below. However, please know we do not currently sell data triggering that statute’s opt-out requirements.

European Economic Area (GDPR – EEA) and United Kingdom (GDPR UK)

When you access or use this Website, we are the “controller” of your Personal Information for the purposes of the GDPR (EEA and UK). Under the GDPR (EEA and UK), you may have the following rights:

Right to Delete:

You have the right to request that we delete Personal Information you provided or was collected about you, subject to applicable legal exceptions. See Choices About How We Use and Disclose Your Information.

Right to Delete:
- You have the right to request that we delete Personal Information you provided or was collected about you, subject to applicable legal exceptions. See Choices About How We Use and Disclose Your Information.
- For EU and UK residents, we may deny your request for deletion if the information is necessary to:
- Complete the transaction for which we collected the Personal Information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent;
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
- Comply with a legal obligation; or
- Make other internal, lawful, and legitimate uses of that information that are compatible with the context in which you provided it and are not overridden by your data privacy rights.
Right to Revoke Your Consent: You have the right to withdraw your consent to the processing of your Personal Information without detriment at any time where we rely on consent as the lawful basis for processing your Personal Information.
Right to Limit Processing of Your Data: You have the right to restrict processing of your Personal Information where, for example, the information is inaccurate or it is no longer necessary for us to process such information or where you have exercised your right to object to our processing.
You have a right to lodge a complaint with your local Data Protection Supervisory Authority or the UK Information Commissioner’s Office: https://ico.org.uk/for-the-public.

Exercising Your Rights

To exercise any of your jurisdictional privacy rights please contact us by using the information in the Contact Information section below.

When submitting a request, you must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative of such individual; and
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information, or is someone authorized to act on such person’s behalf. See Verification of Requests below.

For information on how to appeal a decision regarding a consumer rights request, see Appeal Process below.

Verification of Requests

Only you, or someone legally authorized to act on your behalf, may make a request regarding your Personal Information. A parent or guardian with legal custody may make a request on behalf of a minor child. An authorized agent must have your signed permission to submit a request on your behalf or provide proof that they have power of attorney in accordance with applicable law. Before completing requests from authorized agents, we may contact you directly to confirm you have given your permission and/or to verify your identity.

We cannot, and will not, respond to your request or provide you with Personal Information if we cannot verify your identity or your authority to make the request and confirm the Personal Information relates to you.

You are not required to submit a request through your account with us, but we do consider request through your password protected account to be verified, without further requirements, as long as the request is for information associated with that account.

We will not use Personal Information provided in the request for any purpose other than to verify the requestor’s identity or authority to make the request.

Verifying an Authorized Agent

In certain circumstances, you are permitted to use an authorized agent, as that term is defined by applicable U.S. state privacy law (“Authorized Agent”) to submit requests on your behalf where you provide sufficient evidence that the requestor is an authorized agent with written permission to act on your behalf and you successfully verify your own identity with us.

For requests to know and delete by an Authorized Agent, you must (1) provide a valid power of attorney under the laws of the subject individual’s state of residence; or (2) provide sufficient evidence to show that the subject individual has (i) provided the Authorized Agent signed permission to act on their behalf, (ii) verified their own identity directly with us, and (iii) directly confirmed with us that they have provided the Authorized Agent permission to submit the request on their behalf.

For requests to opt-out by an Authorized Agent, you must submit a signed permission demonstrating that the Authorized Agent has been authorized by the subject consumer to act on their behalf.

Responding to Your Request

We endeavor to confirm receipt of all requests within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact us as provided in Contact Information to ensure we received your request.

We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.

The information in our response will cover the 12-month period preceding our receipt of your request. If we cannot comply with your request or any portion of your request, our response will explain the reasons we cannot comply. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Appeal Process

If we refuse to take action upon your request to exercise any of your data privacy rights, you may appeal our decision within a reasonable period after you receive notice of our decision. To initiate an appeal, please contact us using the information in the Contact Information section and inform us that you would like to appeal our decision. Within forty-five (45) days after we receive your appeal, we will inform you of any action taken or not taken in response to your appeal, and we will provide you with a written explanation of the reasons in support of our response.

If your appeal is denied, we will also provide you with an online mechanism, if available, or other method through which you may contact your state attorney general, or equivalent in your jurisdiction, to submit a complaint, should you wish to do so.

Non-Discrimination for Exercising Your Rights

We will not discriminate against you for exercising any of your data protection rights, and specifically we will not:

Deny you goods or services;
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
Provide you a different level or quality of goods or services; or
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer certain financial incentives permitted by applicable data protection laws that can result in different prices, rates, or quality levels. Any permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

We do not currently provide any financial incentives.

Please be aware that if you do not allow us to collect Personal Information from you, we may not be able to deliver certain experiences, products, and services to you, and some of our services may not be able to take account of your interests and preferences. If collection of Personal Information is mandatory for successful provision of our services, we will make that clear at the point of collection so that you can make an informed decision whether to participate.

Surveys or Contests

From time-to-time this Website may request Personal Information via surveys or contests. Participation in these surveys or contests is completely voluntary, and you may choose whether to participate and therefore disclose this information. Personal Information requested may include contact information (such as name and address), and demographic information (such as zip code, age, etc.). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this Website.

Data Security, Retention Policies and Practices

The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures that are designed to protect your Personal Information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee the security of this Website, nor can we guarantee the security of the information you transmit to us over the internet, including through your use of email. We are not liable for the illegal acts of third parties such as criminal hackers.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of this Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. It is your responsibility to safeguard the devices you use to access this Website (such as laptops, tablets, and mobile devices), and to use appropriate security settings on those devices. If those devices are lost, stolen or misplaced, others may be able to access your account and your Personal Information using those devices. You should affirmatively log out of your account (i) prior to ending your session, or (ii) if you will be inactive on this Website for more than a few minutes; otherwise, the next user of that computer or device, particularly a public one or one not owned by you, may be able to access your account and the information in your account if your session has not ended.

You agree that we are not responsible for any harm that may result from someone accessing your account or Personal Information on any computer or device where you do not, for any reason, take the necessary steps to log out of your account prior to ending a session on such device or computer.

We will keep your Personal Information for as long as is necessary to fulfill the purposes set out in this Policy. Thereafter, we will keep your Personal Information for as long as is necessary:

To respond to any questions, complaints or claims made by you or on your behalf;
To show that we treated you fairly; or
To keep records required by law.

We will not retain your Personal Information for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of Personal Information.

Global Data Transfer, Storage, and Processing Practices

We operate globally and may store or process your Personal Information in locations around the world for the purposes described in this Policy. Our headquarters is in the United States, and the servers on which we store data are located in the United States. However, we may also store certain Personal Information in our customer relationship management (CRM) database. Our CRM database has its servers in the United States, but the information stored in our CRM database may be transferred to, stored on, and processed by our employees on computers outside of the United States, including, without limitation, in the United Kingdom, European Union, South America, and Canada.

Wherever your Personal Information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your Personal Information. These steps may include implementing standard contractual clauses where recognized by law (e.g. the Standard Contractual Clauses approved by the European Commission), obtaining your consent, or other lawful means of transferring Personal Information. By using this Website, you acknowledge that your Personal Information will be stored and/or processed as set forth above. If you have any concerns about how your data is being transferred, stored, or processed, please contact us as provided in Contact Information.

Changes to Our Privacy Policy

From time to time, we may change this Policy to accommodate new laws, technologies, industry practices, regulatory requirements or for other purposes. Any changes to this Policy will be posted to this page, with a notice that the Policy has been updated. The date the Policy was last revised is identified at the top of the page. Where required by applicable law, we will obtain your consent.

You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting this Website and this Policy to check for any changes.

Contact Information

To ask questions or provide comments or feedback about this Policy and our privacy practices, or to exercise any of the privacy rights or choices described in this Policy, you may contact us at:

Email: CFerris@hsmsolutions.com

Telephone Number: 828-328-2213

Mailing Address:
Attn: Casey Ferris
235 2nd Ave NW,
Hickory, NC 28601